How Instagram is Ruling the Social Media Industry

Instagram is very popular in social media due to its adaptability to new features and it has gained huge popularity in the middle age groups (15-35 years), people. So, today we will be pointing out some of the best features which made Instagram to stand out as number one in the social media industry.

There are tons of efforts from the Instagram developers and the current team to make it much familiar but we will be listing out some of the iconic features, which made Instagram stand out as one of the top social media channels.

First of all, we have to appreciate the great adaptability of Instagram application and it entered into the industry as a standalone photo sharing platform and now it’s ruling the industry with their amazing features.

Pinterest was ruling the photo-sharing networks when Instagram entered and now Pinterest dropped down by a huge margin due to the lack of its features. Below are some of the great features that helped Instagram to achieve 26.5 Million subscribers by beating out all the projected predictions of the year on year growth.

Stories Are Trend Setters

Now a days in every social networks including YouTube there is a story feature which everyone is interested and Snapchat has brought that feature before Instagram but failed to publicize it to all the users but Instagram did that in the right way and achieved huge success with that feature.

On an average, every user posts around 2 stories per day which is very huge and this story feature is now available to almost all the social networks but Instagram users top the list.

Exploring The World

Have you ever wondered how the hell Instagram pitches you the perfect content in the explore tab ? It always suggests you the best content based on your browsing history and personal interests.

Instagram explore button is perfectly coded and the algorithm behind that button is amazing. As per one of the surveys, it showed that 78 percent of users mostly stick to the explore tab for more than 40 mins per day, which is very addictive in terms of social media usage.

Instagram Shopping

Instagram excelled in many features and shopping is one of them and do you believe that 11 percent of social media users really shop their stuff on Instagram. Yes, 11 out of every 100 people do their shopping on Instagram and Instagram shopping pages have grown exponentially by 150 percent over every year after its implementation. That is a great success in terms of Instagram developers.

Filters Are Crazy

Snapchat is famous for its wide range of filters and there are tons of filters with creative animations in snap chat which help their users to unleash creativity but Snapchat was unable to market these features in most of the highly populated countries with very high social media usage.

If we see in India, Instagram has attracted around 7 percent of India’s population which is around 70 Million users whereas Snapchat holds 25 Million users in India with more filters than Instagram.

IGTV Videos

As stated earlier, Instagram explores all the technical features and get them to it’s application at the right time. Instagram has introduced IGTV videos to its application to compete with YouTube and it’s slowly migrating all the videos from normal timeline to IGTV and making sure that users are tuning to IGTV for better videos.

Many people have started creating IGTV videos with their creative skills and Instagram will be adding the monetization feature to IGTV soon which will help the IGTV creators to earn the revenue.

Disappearing messages

Most of us must have identified the disappearing messages in DM’s and many utilize this when there is a dire need of informing something but do not want to leave proof behind. This type of message are not familiar until Instagram came up with these and now everyone comes to know about these.

Also in Instagram, you can recall the messages using the unsend button which is again a very useful feature when you have sent a message by mistake.

All these features helped Instagram a lot and kept at the top of all social networks. Below are some of the stats of Instagram.

  • 1 billion people use Instagram every month
  • 500 million people use Instagram Stories every day
  • 89% of users are outside the U.S.
    • Brazil: 70 million users
    • India: 69 million users
    • Indonesia: 59 million users
    • Russia: 40 million users
  • Instagram will reach 112.5 million U.S. users in 2020
  • Instagram is the fastest growing social media platform in Canada
  • The country with the highest Instagram percentage reach is Brunei
  • 37% of American adults use Instagram

To conclude this, Instagram is surpassing all the expectations and reaching many people worldwide daily. If you are not on an Instagram network or looking to join in Instagram then we highly suggest you pick one interesting username for your Instagram profile. Once you are into the platform, you will surely love it and enjoy the curated content especially for you.

We would also like to know your personal Instagram experience in the below comments section and we will be hanging around to know your insta experience. Also, comment down your favorite Instagram feature, which makes you stick to the Instagram on daily basis.

Hi, this is Viney Bhatia, a blogger, an engineer, and an affiliate marketer. I love writing about different topics related to WordPress, blogging, marketing, monetization, etc.

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