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How Instagram is Ruling the Social Media Industry

Instagram is very popular in social media due to its adaptability to new features, and it has gained massive popularity in the middle age groups (15-35 years). So, today, we will be pointing out some of the best features that made Instagram stand out as number one in the social media industry.

There are tons of efforts from the Instagram developers and the current team to make it much more familiar. b. Still, we will list some of the iconic features that made Instagram stand out as one of the top social media channels.

First of all, we must appreciate the great adaptability of the Instagram application; it entered into the industry as a standalone photo-sharing platform, and now it’s ruling the industry with its unique features.

Pinterest was ruling the photo-sharing networks when Instagram entered, and now Pinterest has dropped down by a considerable margin due to the lack of features. Below are some great features that helped Instagram achieve 26.5 Million subscribers by beating out all the projected predictions of year-on-year growth.

Stories Are Trend Setters

Nowadays, every social network, including YouTube, has a story feature in which everyone is interested. Snapchat had brought that feature before Instagram but failed to publicize it to all users. Still, Instagram did that correctly and achieved massive success with that feature.

On average, every user posts around two stories daily, which is enormous. This story feature is now available to almost all social networks, but Instagram users top the list.

Exploring The World

Have you ever wondered how Instagram pitches you the perfect content in the Explore tab? It always suggests the best content based on your browsing history and interests.

Instagram explore button is perfectly coded, and the algorithm behind that button is fantastic. One of the surveys showed that 78 percent of users mostly stick to the research tab for more than 40 minutes per day, which is very addictive in terms of social media usage.

Instagram Shopping

Instagram excels in many features, and shopping is one of them. Do you believe 11 percent of social media users shop their stuff on Instagram? Yes, 11 of every 100 people shop on Instagram, and Instagram shopping pages have grown exponentially by 150 percent every year after its implementation. That is a great success in terms of Instagram developers.

Filters Are Crazy

Snapchat is famous for its wide range of filters and tons of filters with creative animations that help its users unleash creativity. Still, Snapchat could not market these features inin highly populated countries with high social media usage.

In India, Instagram has attracted around 7 percent of India’s population, about 70 Million users. In contrast, Snapchat holds 25 Million users in India with more filters than Instagram.

IGTV Videos

As stated, Instagram explores all the technical features and gets them to its application at the right time. Instagram has introduced IGTV videos to its application to compete with YouTube, and it’s slowly migrating all the videos from average timelines to IGTV and ensuring that users are tuning in to IGTV for better videos.

Many people have started creating IGTV videos with their creative skills, and Instagram will be adding the monetization feature to IGTV soon, which will help IGTV creators earn revenue.

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Disappearing messages

Most of us must have identified the disappearing messages in DM’s, and many utilize this when there is a dire need to inform something but do not want to leave proof behind. This type of message was not familiar until Instagram came up with these, and now everyone knows about them.

Also, on Instagram, you can recall the messages using the unsend button, a handy feature when you have mistakenly sent a message.

All these features helped Instagram a lot and kept it at the top of all social networks. Below are some of the stats on Instagram.

  • 1 billion people use Instagram every month
  • 500 million people use Instagram Stories every day
  • 89% of users are outside the U.S.
    • Brazil: 70 million users
    • India: 69 million users
    • Indonesia: 59 million users
    • Russia: 40 million users
  • Instagram will reach 112.5 million U.S. users in 2020
  • Instagram is the fastest-growing social media platform in Canada
  • The country with the highest Instagram percentage reach is Brunei
  • 37% of American adults use Instagram

To conclude, Instagram surpasses all expectations and reaches many people worldwide daily. If you are not on an Instagram network or looking to join Instagram, we highly suggest you pick one interesting username for your Instagram profile. Once you are on the platform, you will surely love it and enjoy the curated content, especially for you.

We would also like to know about your personal Instagram experience in the comments below, and we will hang around to know your installation experience. Also, comment down your favorite Instagram feature, which makes you stick to Instagram daily.

Hi, This is Viney Bhatia – a blogger, an engineer, and an affiliate marketer. I enjoy writing about things like software reviews, WordPress products, blogging tips, digital marketing strategies, making money from websites, ranking better in search engines, etc. If you need help with these topics, don’t hesitate to contact me at contact@vineybhatia.com!

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