Digital marketing needs tools and if you are, they are free, the better, that is why we have made a list of 20 free tools that every digital marketing expert should use or know, which have been separated into two groups, those of use for social networks and those that Google offers you, as well as others that are complementary in a digital marketing campaign and to provide a better service.
1. Facebook Page Manager: Free Marketing application to manage Fanpage
This free application to manage social networks is one of the most used by Community Managers and experts in Digital Marketing because within this application you can manage all the fan pages that are within your Facebook account. In this application, you will be able to track content, publish it, schedule it, view statistics, reply to messages, segment, and promote ads, in an orderly manner and separately from the personal account.
2. Facebook Ads Manager: Free application to manage and make ads on Facebook and Instagram
This free app allows you to manage campaigns , manage and create ads, segment them, run them, track them, pause them, see the results, the cost, optimize them, track them and all this in real time, through a personal account on Facebook, the which must be linked to the advertising account.
In case the client wants the marketing expert to manage his accounts, he must assign the administration through Facebook Ads Manager, likewise, the expert must accept the invitation, in this way he can manage the client’s advertising accounts.
3. Facebook Text Overlay Tool: Free tool that helps you optimize your ads.
This free tool is all you need to avoid problems when launching your ads on Facebook and reduce errors. You just have to upload your image, wait for the evaluation or scan of Facebook and soon you will have a first filter that will tell you if the image or ad meets the minimum required to be accepted by Facebook. It is important to clarify that it is possible for an ad to comply with everything requested by the tool, but still be disapproved by Facebook.
4. Facebook Audience Insight: Free platform that allows you to analyze the audience of your fanpage and create audiences through segmentation.
This free platform is one of the most useful and little known on Facebook, as it allows you to analyze the universe of a fanpage in a more precise way. You will be able to see the universe of Facebook and see demographic data, I like the page, places, activities, emotional situation, level of education, among others. You can also save, create and view audiences in a more detailed way to be able to carry out a more efficient and better structured campaign.
5. Instagram Analytics: Measure the interaction and result
This free tool for exclusive use for a business account on Instagram, allows you to analyze in more detail all the performance of your actions on Instagram, in a friendly and easy-to-understand way. You will be able to see a summary of all the accounts reached , interactions, total followers and all the publications that have been made, create stories and videos in an easy and simple way, as well as the result of the promotions made.
6. Facebook Pixel Helper: Free Application that allows you to see which pages use the Facebook Pixel
This free application that is installed in the Google Chrome browser allows you to verify which websites use the Facebook Pixel and what they are measuring, so you can see the behavior of the competition and understand what actions they take with users who visit their website.
7. ManyChat: Tool that automates your messenger responses [ChatBot]
This marketing tool in its free version allows you to automate Facebook Messenger , SMS and email messages through a chatbot, allowing you to be more efficient in a message campaign and in contacting potential customers of your brand. These responses can be programmed by levels and through options, which will allow you to more efficiently resolve contact with potential customers, increasing the probability of sales and conversions. In the paid version you will be able to carry out a number of actions, all of them linked to automatic responses and for a greater number of messages.
8. WhatsApp Link Generator by MOTT: Free tool to give personality to your WhatsApp messages
This easy-to-use tool allows you to personalize WhatsApp messages and generate a link so that users who click on the link can contact the brand or company quickly and without having to be added. You can customize an automatic message so that users use it to contact you, thus facilitating communication and motivating the potential client to write to you.
This tool is easy to use and very intuitive, you just have to enter the country code, write the message you would like to be sent and click on the generate button and voila, your link is now ready to be used. Now, if you want the generated link to be shorter, use Bitly and you can take your campaign to another level.
9. Bitly: Free and easy to use to shorten URL
This free platform allows you to shorten the URL of a website and make it friendly, for this you will only have to log into Bitly with a gmail account, create your username and password automatically, enter the url that you want to shorten and apply it, so that in brief gives you a super friendly url. It is important to note that this URL will provide you with statistics of the interaction, as well as the locations, where they were used, either from a social network or a website.
Having the statistics of the actions made by the users will allow you to have a record of all the activities and measure the efficiency of the marketing actions, in order to determine the efficiency and correct the inconsistencies.
10. Tweetdeck: A free tool to manage Twitter.
This free online tool is a gem that very few know about, because it allows you to see trends , messages, publications, mentions among others in real time , through very friendly, editable columns and with the possibility of being able to change them according to taste and requirement. You can publish and schedule tweet, which makes this tool very useful for those who like to have everything scheduled, and if you dig a little deeper, you will be able to keep abreast of topics of interest according to keywords, in real time, as if it were a trend.
Important: In order to see the search trend for a hashtag or keyword, you must select a trend and when it is loaded in a column, modify the text and apply the filters as necessary.
11. Google Trends: A very useful free Google tool
Free utility tool to see keyword search trends around the world and by country, just enter the keyword in the box available and you can see the search trend and how it evolves over time, either in an hour, days, weeks, months or more; according to the category required or type of search, both on the web, image, news or YouTube.
Google Trends has the popular ranking “The year in search”, where it shows the most searched during the year in different categories, such as photography, art, design, politics, music, among others.
12. Google Analytics: Free tool and application to enhance your website
This tool and application is free and has one of the most powerful metrics that a website needs to improve its presence in search engines, as it is well said, what is measured can be improved, and it is just what Google Analytics does, it gives you the sessions that were started on your website, how many users were, how many times they returned, what pages they reviewed and the time they stayed, both in the session and on the page, as well as the places, devices, resolution of the screen from where they saw it.
The only thing that you must take into account so that you can use this tool is to have a website and have Google Analytics implemented on the website you want to measure, so that Google can do its job.
13. Google Search Console: Tool that analyzes your website and helps you optimize it
This platform is totally free but in order to use it you must have implemented it on your website or through Google Analytics, but once confirmed, you will be able to see at an advanced level how users got to your page or website, what keywords they used to be able to arrive during a certain time to be able to measure the search trend. You can also perform actions such as asking Google to forget a page so that it no longer appears in search results. This tool is very helpful to do SEO on a website.
14. Google Tag Assistant: Free application that allows you to identify the Google conversion tag
This application is free but you must install it in your Google Chrome browser, and it allows you to analyze whether a website is using the Google tracking tag to measure conversions and perform remarketing. This free tool will allow you to see if your competition applies deep monitoring to its users and if they group them in order to carry out actions during the searches it performs on Google. The app is non-intrusive and can be easily installed and uninstalled.
15. PageSpeed Insights: Measure the efficiency of your website
This free tool allows you to analyze a website based on scores in order to optimize it , having indicators that allow you to measure efficiency and identify which points should be optimized to achieve a better positioning based on efficiency. The way it shows you the indicators is easy to understand, so that it can be optimized based on each of the points mentioned, and with the help of the project developer, optimize your website and have a better Google rating.
16. Google Alerts: A Free and Efficient Application for the Marketing Expert
Free tool that allows you to stay informed of all the topics that really interest you, because here you can enter by keywords all the topics you want to follow up, the time you want the alert to arrive and Google Alerts will make its job. When the indicated time arrives you will receive all the articles that have used the keywords of your interest, keeping you abreast of all the world events based on what you selected. A complete success for those of us who like to stay informed.
17. Canva: Free, easy-to-use platform and app with limited options
This free platform is essential for those professionals who want to generate content easily and without many complications, for this Canva has many template models, which in its free version meet any design need. Canva is also a free application that is easy to use and with very useful templates to generate content for social networks, whether it is publications and stories, but if you want to get more out of it, the paid version has more templates and options that could solve the requirement in design of a fanpage.
18. MailChimp: The best email marketing tool
Mailchimp is an email marketing tool that will allow you to send mass emails with announcements , promotions, news, landing pages or landing pages, registrations, which you can manage using a well-structured CRM, which will provide you with the necessary information to measure the results.
19. Tiny PNG: Free and very useful to optimize your images.
It is a useful, easy-to-use and free tool to optimize the images of a website, page or article, since it allows you to reduce the weight of the images and optimize them so that they load faster, improving the user experience, which leads to having a better Google rating. You only have to select the image and upload it to Tiny so that the tool compresses them and returns the images with a lower weight, without losing the quality.
20. We Transfer: The best way to share your files
This platform in its free version allows you to send files of up to 2 GB, very useful to avoid having to use the email storage and thus your clients can receive large files, taking into account that the files sent have an expiration, but if If you want to keep them for a longer time, you can opt for the paid version, where you can have up to 20 GB and the possibility of keeping the download links for a longer time.